Aleydin’s Purest was created in response to a lack of transparency and integrity displayed on product labeling. Being the mother of two toddlers, you quickly realize that you are always chasing fleeting time while being involved with several things at once. Sometimes just knowing what foods are healthy to feed your children or what bath soaps are safe for them to use could be somewhat of a maze to figure out. At first, I went along with the information listed on the product labels but then I discovered many inconsistencies and misleading text. As I delved deeper, I felt mislead and deceived by what I learned. The world is filled with toxins from the clothes we wear to the foods we eat, and packaged with a vaguely printed label and a pretty bow. It’s then I had an epiphany. I vowed to create products that are clean in its entirety. Therefore, Aleydin’s Purest was created as a safe space for people to go to purchase products that are clean and free of toxins.